Weeknote 2025/40

Autumnal Amsterdam. Photo: Sharon O’Dea

Some weeks feel like a hinge — the quiet click between what was and what comes next. This was one of them. Projects paused, others reignited, the to-do list reshuffled yet again. A reminder that most progress doesn’t look like momentum; it looks like waiting, adjusting, packing, planning.

Autumn’s fully arrived in Amsterdam, ushered in by the season’s first storm, Amy. All wind, rain, and sideways bikes. Bleak, but bracing. There’s a certain kind of forward motion in the colder air: the sense that the year’s winding down, and it’s time to get things finished, filed, or flung into motion before winter properly settles in.

The trees along the canals have started to turn, the light’s gone soft and golden, and the air smells faintly of woodsmoke and deadlines. It feels like the season for tying up loose ends — wrapping edits, clearing decks, and sketching out what’s next.

For me, that’s Japan. It’s suddenly just days away: a shift in season, continent, and perspective all at once. The perfect point, perhaps, to pause and take stock before the next chapter properly begins.

This week at work

A quieter one, though not without its twists. Two proposals we’d been hopeful about got knocked back — not lost to anyone else, just shelved as client plans shifted. Always frustrating when work evaporates for reasons outside your control, but that’s consulting life: sometimes you’re sprinting to meet a deadline, sometimes you’re rearranging the post-its and waiting for the next wave to break.

Happily, another project that wasn’t due to start until next year has come roaring back into view, so the pendulum swings both ways. If there’s a lesson in all this, it’s that flexibility isn’t just a virtue in this job — it’s survival.

Between that and chipping away at edits for the book (slowly, steadily, like a glacier), I’ve been getting ready for the Japan trip; finalising logistics, lining up interviews, and reaching out to people I’ll be speaking with while I’m there. It’s shaping up to be a fascinating few weeks of research, conversations, and new perspectives — and, hopefully, a bit of inspiration to carry back home.

Also this week

I went to a Science & Cocktails talk at Paradiso on the emergence of a post-growth society, given by Derk Loorbach. It was one of those evenings that quietly rewire your brain a little.

He spoke about how societies evolve not through steady progress but through short, chaotic bursts — moments when old systems destabilise and new ones start to take shape. The idea of “transitions” was framed as both inevitable and hopeful: collapse as transformation, not just destruction.

There were plenty of sharp takeaways: that our economy’s dependence on perpetual growth is fundamentally unsustainable; that our obsession with technological “fixes” is often an implementation illusion masking the need for deeper change; and that the real barrier is not resources or technology, but imagination — we’ve forgotten how to picture alternatives to extractive growth.

The phrase that stuck with me most: “Transition is a more hopeful form of collapse.” A useful lens, perhaps, not just for climate policy but for any complex system — from organisations to the digital workplace.

Also, I can confirm that lectures are vastly improved when preceded by smoky cocktails and a funk band.

Consuming

📺 Watching

With less than a week to go until I head to Nagasaki, I thought I’d give Silence — Martin Scorsese’s 2016 film about the Christian missionaries who came to Japan in the 17th century — a go. That was an error.

It’s a punishingly joyless three hours of mud, martyrdom, and men staring meaningfully into the middle distance while being slowly crushed by the weight of their own faith (and, occasionally, actual rocks). It’s beautifully shot, of course (Scorsese can’t help himself) but it’s the cinematic equivalent of flagellation: grim, ponderous, and utterly devoid of warmth or light.

By the end I wasn’t enlightened; I just wanted someone, anyone, to shout, “Cut! Enough suffering, lads!” I suspect the real silence here was my will to live slipping quietly away.

If the goal was to get me in the mood for Japan, it failed spectacularly — though it did make me grateful for central heating, antibiotics, and the fact that nobody’s currently boiling Christians in Nagasaki Bay.

📚 Reading

After listening to a podcast about the Levellers — the 17th-century political movement, not the 90s crusty band — I picked up Blood in the Machine by Brian Merchant. It traces the parallels between the early industrial revolts of the Luddites and today’s tech-driven upheavals, arguing that resistance to automation isn’t anti-progress but a fight for dignity and agency.

I’m about a third of the way through and impressed so far. It’s well-researched, surprisingly pacey, and full of eerie echoes: the concentration of power, the myth of innovation as inherently good, the way workers’ rights get trampled in the name of efficiency. You could swap the textile mills for data centres and the rhetoric would barely need editing.

It’s one of those books that makes you glance uneasily at your laptop and wonder which side of history you’re really on.

🎧 Listening

On Thursday my bestie and I caught the sold-out final show of Little Simz at AFAS — the North London rapper, actor, and all-round force of nature. She was magnetic: precise, powerful, utterly in command, with a crowd that sang every word back in adoration.

But the week’s real soundtrack belonged to Taylor Swift, whose much-anticipated new album dropped on Friday. I devoured it immediately. Unconvinced at first, but by the time of writing it had properly lodged itself under my skin — the kind of slow-burner that keeps revealing new layers every listen.

Saturday morning saw me at a special “Swiftie Saturday” spin class — 66 of us belting along on stationary bikes like a pop-powered peloton — and by evening I was at the cinema for the album launch film. Immersion therapy, basically.

It’s not a cult. It’s a group of like-minded individuals engaging in synchronised cardio and light emotional processing.

Connections

I had the pleasure of catching up with Amsterdam-Canadian communicator Cassie Jorgensen this week. We chatted about the challenges of building a professional network as a blow-in from another country and the merits of agency vs in-house.

Travel

Six days till Japan (and two of those involve a side-quest to Paris). Packing lists are being honed, chargers located, adapters counted, and contingency plans made in case the airline decides my suitcase needs a longer layover than I do.

This trip has come around quickly, but it feels like the right moment for it: the book nearing its final stretch, work shifting gears, the season turning. If this week’s talk on transitions had a message, it’s that change rarely happens neatly — it’s messy, unpredictable, often inconvenient — but also full of possibility if you keep your eyes open.

I’ll be spending the first week between Nagasaki and the Goto Islands, talking to people about how work, technology, and community are evolving in Japan — a country that’s long been living the future the rest of us are only now stumbling towards.

More on that next week, from the other side of the world.

This week in photos

Weeknote 2025/39

A scenic view of a canal in Amsterdam, featuring trees with autumn foliage, a clock tower in the background, and boats floating on the water.
Autumn in Amsterdam. Photo: Sharon O’Dea

Some weeks are about routine, others about momentum. This one was about spotting opportunities and grabbing them before they slip past.

As Seneca put it: “Luck is what happens when preparation meets opportunity.” I’ve never been much for masterplans — my career has been more patchwork than roadmap — but I’ve learned that when the right thing comes along, you say yes and work the rest out later.

And while there’s a bigger adventure brewing in the background, the week itself had plenty to get stuck into closer to home.

This week at work

The book keeps marching forward, as has the season. Amsterdam has taken a sudden autumnal turn, the light thinner, the mornings chillier. The shift feels like a metaphor: the year heading into its final quarter just as the book does. Another week, another chunk wrangled into something that (hopefully) resembles prose. This time I’ve been working on the chapters that shift from platforms to messy and unpredictable people, which means wrestling both with frameworks and with the practical realities of how organisations actually operate. Let’s just say it’s one thing to cite the Barcelona Principles, it’s another to translate them into something a harried comms team can actually use on a Tuesday afternoon.

I’ve also been thinking a lot about multilingual content. European Day of Languages was a neat reminder that we default far too often to the assumption that “everyone speaks English.” They don’t, and even when they do, it’s rarely the language of the heart. For intranets and employee comms that aspire to feel genuinely inclusive, that means more than slapping machine translation on your news pages—it means designing governance, content types, and workflows that respect linguistic diversity from the outset. I’ve blogged about that here.

Back from holiday I’ve also thrown myself back into Statement, focusing on the narrative and comms. The app’s core idea — authenticity through verified transactions — is resonating, but the story around it needs to land as strongly as the product itself. So I’ve been sharpening the positioning, and working out how to talk about Statement in a way that’s both clear and compelling.

Towards the end of the week I virtually sat down with Jack Aspden from The Company You Keep to talk about my career.  Which will never not be funny to me, as (as I wrote about in Week 28) I’ve been working for over a quarter of a century and am still to have anything close to a plan. My career is less a trajectory and more a Jackson Pollock spray-painted across a life. A series of (occasionally good) decisions and some sheer dumb luck. We spoke for over an hour, a conversation that felt more like a session with a therapist at times. I wish him the best of luck editing that into something resembling useful career advice. As Helen Keller said, “Life is either a daring adventure, or nothing at all.”

Finally, proposals. We have a couple on the go, in that place where we kick them back and forth between us and the client until the shape of the project feels right. This where I get excited about the work itself and slightly queasy about the potential workload if they all land at once. It’s the consultant’s eternal dilemma: complain about the pipeline being too quiet, then panic when it starts filling.

Also this fortnight

Remember back in Weeknote 38 when I said I had some big news? Here it is: I’m off to Japan.

Starting next month I’ll spend a few weeks living and working there as part of a digital nomads programme with the Prefecture of Nagasaki. It’s a proper experiment in how regions can attract and support place-independent workers — and for me, a live case study in the future of work.

Japan is already grappling with challenges others are only just waking up to: ageing populations, shrinking talent pools, automation, AI, and the redesign of work for wellbeing and productivity. Those forces shape our comms, processes and platforms — the digital workplace is just a mirror of that reality, and the reflection is shifting fast.

I’ll be based mainly in Nagasaki (with some time on the Ghibli-esque Goto Islands) before wrapping up in Tokyo. I’ll keep client work ticking along (just seven hours in the future), while also writing, researching, and learning from innovators, business leaders and fellow nomads.

The future of work is being written everywhere. For a few weeks, my chapter will be from Japan.

If you know of anyone doing interesting things in the comms, collaboration or future of work space in Japan or the broader APAC region, I’d be grateful for an intro.

Consuming

👩🏻‍💻 Internetting

Unusually for this section, a podcast. WB40 is a long-running show about tech, but what makes it special is the community around it: regular listeners who are collaborative, generous, and always up for sharing advice.

This week’s episode features my friend — and occasional Lithos Partners associate — Lisa Riemers, talking about her new book Accessible Communications. I was lucky enough to get an advance copy, and I love how she and her co-author Matisse Hamel-Nelis not only make the case for accessibility in comms, but show how achievable it can be.

Listen in… and then go and buy the book.

📺 Watching

I dipped into Alice in Borderland on Netflix, partly to whet my appetite for all things Japan. It started off promising — stylish, intriguing, Tokyo-as-character — but it veered into Squid Game territory faster than I expected. Not sure yet if I’m hooked or just mildly traumatised.

📚 Reading

Somehow didn’t have much of a book mojo this week.

🎧 Listening

Bret McKenzie’s new album turned out to be an unexpected treat. Best known as one half of Flight of the Conchords, he’s gone solo here with something warmer and more musically layered. I put it on out of curiosity and ended up staying for the melodies — witty, yes, but also surprisingly tender. Proof there’s more to him than business time.

Travel

Nothing at all this week, and ngl I’m delighted about that.

This week in photos

The email-free future is here. It’s just not evenly distributed yet.

It’s over five years since Facebook COO Sheryl Sandberg predicted email is probably going away, and yet I returned from holiday this week to a bulging inbox. So what went wrong?

Here I explain why email alternatives haven’t yet made the breakthrough – and what needs to happen to really see an end to inefficient email culture.

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Underestimated the need for culture change

Cultural barriers in moving from email to enterprise social have been wildly underestimated. Email has had a long (20 year +) period of dominance, and has found its way into a vast range of tasks (many of which it’s inappropriate for, but nonetheless). Old habits die hard, and email is quite some habit – taking up 28% of employee time. Intranet expert Sam Marshall once commented that only two things will survive a nuclear winter – cockroaches, and email.

Email, for all its faults, offers privacy, preservation of silos and hierarchy, and the hoarding of knowledge – all things which fit with traditional ways of managing business. For enterprise social networks to really make a difference they need to form part of a massive change management programme – one that sees the ESN as a small part of a change to make the organisation fit for the future.

If an organisation is serious about embracing openness, meritocracy, flexibility and collaborative working, as a means of making itself more agile and innovative, and engaging its people, then an ESN will enable that. But the organisation needs to lead that change – the tool is merely a means of delivery, and can’t be seen as the culture change itself.

Few organisations have done this successfully yet. Most have barely started. But as hardly a day now passes without another news story about how traditional industries and business models are being disrupted by smaller, newer players – firms who are already embracing those values and working in open, collaborative and innovative ways – big business has to adapt or die. That culture change isn’t a nice to have: it’s existential.

The tools sucked

Back in 2010, the tools to go email-free just weren’t widespread enough; few enterprises had rolled them out, and where they had they were found wanting. Let’s be blunt here: they sucked compared to what was available on the web.

Enterprise social tools lacked powerful enough functionality to make people ditch their long-held habits. They were typically rolled out organically, which meant they relied heavily on enthusiasts and failed to gain critical mass.

All that has changed, though. Social intranet products such as Sharepoint, Jive and IBM Connections have continued to grow and evolve their functionality. At the same time, products like Salesforce, Oracle and SAP have moved on from token inclusion of social functionality to offering fully social systems. And a host of new entrants like Slack have come along to shake the whole enterprise collaboration market up, forcing everyone to raise their game.

The current crop of enterprise social tools now offer substantial and realistic alternatives to email with functionality and usability that are as good as anything offered to consumers.

The challenge, then, is ensuring the organisation has the right tool or set of tools. And that means focusing on user needs…

Lacked understanding of user needs

Too many intranet projects are conceived and designed from the corporate centre, designed without a detailed understanding of how, when and why people work – so that social fits the way people work, rather than expecting people to change the way they work to use social tools.

In this (old) blogpost, Andrew McAfee suggests that the continued use of email when superior alternatives are available is an example of the 9x problem. That is, that people are generally averse to change, so they overvalue what they have by a factor of three, and undervalue alternatives by 3x. So something needs to not just be better than the alternative for people to be convinced to change, but it needs to be 9x better.

The number one driver of adoption is utility. Intranet and digital workplace professionals need first to understand what people do and how they work – and why they use email – then select and configure tools so they provide a compelling alternative – one that users perceive as genuinely useful enough to be worth investing their time in learning.

Poor integration

All too often social intranets are yet another in the plethora of workplace portals, presenting users with a hot mess of interfaces and user experiences. It’s no surprise that people reached for the comfort blanket of Microsoft Outlook.

Email dominates because it’s familiar, and it’s made its way into almost everything we do at work. Email doesn’t force people to think about what tool to use – and nor should your digital workplace. The current generation of enterprise social tools are easy and cheap to integrate with each other, and with other systems. Crack that and present a coherent, integrated digital workplace that doesn’t require users to think, and you reduce the barriers to change.

Too inward looking

Finally, they didn’t extend beyond the firewall, forcing people to go back to email if they want to collaborate with anyone outside of the organisation. In this day and age collaboration can’t just be inward-looking; it will necessarily involve third parties like agencies – and ideally customers too.

With most vendors offering robust cloud-based solutions, there’s no longer a need to limit collaboration to inside the firewall, nor to force people to go back to email to collaborate externally.

The future

These five factors can explain why predictions about the imminent demise of email have failed to come true. While the tools have improved markedly, implementations must focus on user needs so that users feel social tools are substantial and realistic alternatives to email.

As William Gibson commented, the future is here… it’s just not evenly distributed yet. While the tools now exist to deliver on Sheryl Sandberg’s prediction of an email-free future, without significant investment in culture change email will persist.

Photo credit: Daniel Voyager