Weeknote 18 comes to you from a pavement café on the Côte d’Azur, killing time before my flight. Mum’s already on hers — I dropped her at the airport an hour ago, her bound for London, I’m heading back to Amsterdam this evening. There is a small carafe of something the colour of weak hay perched on my table, begging to be drunk before it’s spilled over the keyboard.
It’s been a week about being seen. At a book launch. In front of a photographer’s lens. In front of a roster of first-time speakers I’m coaching for an event next week. And (though I didn’t quite clock it at the time) looking at your work hung on a gallery wall.
Up the coast, Matisse spent his final years making some of his best work from the bed he could no longer leave, scissoring shapes out of coloured paper. I’m not saying mum is Matisse. But the voice doesn’t necessarily arrive on schedule. Confidence, like travel, turns out to be something you can work at.
This week at work
Honestly, mostly OOO. But the bits that did happen earned their keep.
Jon and I started building out a detailed governance framework for Viva Engage. The thing about platform governance — and this is the part nobody puts on a vendor slide — is that it doesn’t exist in isolation. Most of what you need is already written down somewhere else: in your content governance, your Microsoft 365 governance, your employee policies, the dusty document called Acceptable Use that nobody has opened since 2019. The job isn’t to reinvent any of it. The job is to give people clarity on how the things that already apply, apply here, in this particular context, so the platform stays useful through its lifecycle rather than degrading into the digital equivalent of a noticeboard outside an abandoned village hall.
Jonathan came to London so we could finally do a shoot with the superstar photographer Paul Clarke. We’d been meaning to for ages; the book launch turned meaning into doing. I am, on the whole, against having my picture taken (growing up with a squint does that to a person) but Paul put me at ease, narrating his choices on light and framing as he went, which felt less like being photographed and more like being let in on the trick. I can’t wait to see the pics.

Then to the launch of Advita Patel’s Decoding Confidence: 7 habits of confident leaders. A chance to catch up with people I don’t see nearly enough, and to celebrate the work Advita does on confidence and visibility — both of which were on my mind all week.


Timely, too, with 300 Seconds at Camp Digital coming up. I’ve been talking to our new speakers about their nerves, and sharing (hard though it may be to believe now) that I was painfully shy well into my late twenties. There’s a tendency to treat confidence and introversion as fixed properties of personality, on a par with eye colour or a tendency to lose umbrellas. They are not. Confidence is learned. It’s practised. And for those of us, like Advita and me, who didn’t grow up surrounded by mouthy public school confidence, that’s a revelation worth holding on to.
Also this week
Also this week: a few days in France with mum. Nice, Villefranche-sur-Mer, Cannes, Antibes, Monaco (country 91 for me, ~65 for her).
Mum gave me my love of travel. She worked in the industry, and loved taking us to new places when we were small — a habit I’ve adopted in adulthood with what can only be described as excessive gusto. Now she’s elderly, getting away is harder than it used to be. Last September the family went to the Auvergne to scatter my grandmother’s ashes in the volcanic hills where she was born more than a century before. It was there we decided on another weekend together, just us, to explore the land of her (and my) forefathers. Or, more accurately and more usefully, foremothers.
Ninety countries in, and somehow there are corners of this neighbouring one I’ve never set foot in. The Côte d’Azur is as stunning as anywhere in the world; you can see why the existentialists kept washing up here. Over bottles of cheap-but-excellent rosé, mum filled me in on her childhood holidays in the Auvergne, Provence and Bordeaux, and visits to her grandparents in Paris. An extraordinarily beautiful country, full of women who, like Louise Bourgeois, came into themselves on their own schedule. I regret that I haven’t claimed more of these roots, and that my French remains the kind that makes waiters switch to English with merciful speed. I really must spend more time here.
For me, travel and confidence are hand-in-hand. Going somewhere new, alone, takes balls. It also grows them. Every time I do something past-me would have hated — navigating the unfamiliar, making friends from scratch, navigating the menu and a phobia of cheese in a language I don’t speak — I add another piece of evidence that I can. And then some.
Mum has never been particularly confident. But since retiring she’s found her voice through painting. She exhibited at a local gallery recently and sold a couple of pieces. She’s walking taller. It turns out you can find your visibility late. You can find it sideways. You can find it in your 70s, in oils and acrylics and a quiet room with the right light.
Connections
Advita’s launch was, predictably, a who’s-who of internal comms loitering around the same canapés: Trudy Lewis, Jenni Field, Katie Marlow, Darryl Sparey, Anne-Marie Blake, Janet Hitchin, Shalini Gupta, Shayoni Lynn, Andrew Hesselden, and of course Advita herself. The kind of room where you realise how many people you only ever see at other people’s book launches, and resolve, unconvincingly, to fix that.
A diary coincidence also delivered an impromptu pint with regular Lithos co-conspirator Lisa Riemers, which (as these things do) became an impromptu dinner at an excellent barbecue joint

Coverage
Cassandre Arkema’s Algorithm Witch newsletter ran a smart piece this week on video, employee advocacy, and the precise method by which platforms decide what gets seen — which is, as far as anyone can tell, a mixture of vibes, pattern-matching and witchcraft. I’m quoted on the thing I keep coming back to: employee advocacy only works when value flows both ways. The moment it tips into a one-way relationship — endless content extracted from staff, nothing offered back — it stops being advocacy and becomes the thing it’s regularly accused of being.
It picks up on the Workshop webinar I did the week before with Yanni Pappas from Workshop and Michaela McKinley of Sprout Social on employee influencers — the rare webinar I’d recommend actually watching back. Video recap here:
Published
I’m trying to write a bit more ahead of the book coming out, so there’s new post on the book site this week: The zombie stat that won’t die: why “a bad intranet costs $16 million” is the wrong argument.
You’ve seen the stat. It shuffles back into view every few months, blinking in the sunlight: a bad intranet costs millions, employees waste hours searching, multiply by salaries, gasp at the total. It’s catchy. It’s easy to repeat. It’s also a terrible way to make the case for internal comms.
The post argues that time saved isn’t cash saved, that the benchmarks behind these numbers are mostly held together with hope and a vendor deck from 2014, and that the moment finance pokes at the source the whole thing collapses like a soufflé in a slammed door. If we want internal comms taken seriously as a strategic discipline, we need to stop reaching for dramatic-but-weak calculations and start describing real business impact: cost avoidance, risk, support deflection, onboarding speed, compliance. One meaningful stat and one real story will outperform a blizzard of theoretical millions every time.
Travel
By tomorrow I’ll have swapped rosé and palm trees for a flat white in Amsterdam, and by the end of the week, Mediterranean glamour for Mancunian charm. I’m at Camp Digital in Manchester for a few days and have a bit of spare time between sessions, so if you’re in Manc and fancy a coffee, give me a shout.
This week in photos







































































































































