writing

Weeknote 2025/24

/ Sharon O'Dea / 1 Comment
A red barge on the Prinsengracht canal in Amsterdam. It's a clear sunny day.
Amsterdam summers are something else (Photo: me)

Middle age has arrived, not with a crisis but with a calendar reminder. The quiet realisation that I’m now older than most start-up founders, Olympic athletes, and several government ministers. Which, frankly, explains a lot.

Between birthday reflections and packing for yet another work trip, it’s been a week of wrangling conference decks, academic papers, and coming to terms with the fact that my knees now make a noise when I stand up too fast.

This week at work

A week of contrasts. Juggling wildly different projects, which I tell myself is what keeps it interesting.

  • Finalised my slides for Intranet Italia Day next week, with a few solid practice runs
  • Helped a client plan how their leadership can actually show up on the social intranet — plus wrote quick-start guides for low-effort, high-impact engagement
  • Sat through a couple of intranet/employee experience vendor demos. One looked genuinely startled when I asked about things like functionality gaps, governance, or how this would work in an organisation with more than one type of employee. As if complexity were some kind of curveball, not the baseline most IC folks are dealing with.
  • Followed up on a series of workshops with a long-term client — great to see momentum building
  • Supporting our brilliant 300 Seconds speakers as they prep for Camp Digital (less than three weeks to go!)

Meanwhile, quietly ramping up a(nother) secret side project. More on that soon.

Also this week

Turned 45 this week. Officially middle-aged — not in crisis, just doing the maths. It’s the age where you realise that you’ve probably had more than you’re getting. Strangely, that’s a relief. Less to prove. More clarity. Fewer big swings. And the slow, inevitable expansion of the midsection.

A box of donuts with different icing and toppings
In the Netherlands, you bring cakes inn for everyone else for your birthday
A woman (me)with brown hair, holding a glass on Mimosa
Mimosa-based birthday breakfast
Presents, wrapped, and flowers
I was spoiled rotten

Because no one asked, here’s 45 lessons I’ve learned in 45 spins round the sun:

  1. You don’t need to finish the book
  2. Or the bottle
  3. Lifting heavy weights makes you feel superhuman
  4. If someone shows you who they are, believe them the first time
  5. Good lighting fixes many things
  6. No one is thinking about you as much as you think they are
  7. If you need to ask whether it’s worth the drama, it’s not
  8. A well-timed “hmm” can save you hours
  9. Good sleep beats any wellness trend.
  10. You’ll never feel like going for a walk. Go anyway.
  11. Pay attention to how people treat waitstaff
  12. The hotel iron will ruin your top. Pack something that doesn’t crease.
  13. Always look up. You’ll notice stuff and be glad you did.
  14. Walk away. From the app. From the thread. From the man with a podcast.
  15. Airports are emotional purgatories. Don’t make big decisions there.
  16. Drink water, then decide if you’re really hungry
  17. It’s OK to be the person who leaves early.
  18. Wear the good outfit.
  19. Cheap shoes are a false economy
  20. You will regret trying to save money with a flight that leaves before 7am
  21. A single “lol” can prevent a workplace argument.
  22. It can also cause one.
  23. Just because it’s urgent to them doesn’t mean it’s important to you (with thanks to the late David Pearson for the line “your bad planning is not my emergency”)
  24. If you’ve packed contact lenses and your credit cards, everything you’ve forgotten is fixable
  25. Never trust someone who says “I don’t do drama.” They are the drama.
  26. Boundaries aren’t mean.
  27. You don’t owe everyone an explanation. Most people aren’t even listening.
  28. Sometimes the bravest thing is not replying.
  29. There’s no award for most burnt out.
  30. You can outgrow people without hating them.
  31. Getting older is a win. Plenty of people don’t get the chance.
  32. The red flag is never that subtle.
  33. Skincare is mostly pseudo-science, except for good sunscreen. Factor 50 FTW.
  34. Everything feels worse when you’re hungry.
  35. You will never regret leaving a bad job.
  36. But you will regret not standing up for yourself in it.
  37. If a company says it’s a family, run.
  38. You don’t owe anyone on the internet your attention
  39. It’s OK to only give it 70% once in a while.
  40. Confidence doesn’t come before doing the thing. It comes from doing it.
  41. You can’t change people. Only your expectations of them.
  42. Not everything has to be #content.
  43. You’re not behind. You’re on your own route.
  44. Compare your life to a LinkedIn post and you deserve the existential crisis that follows.
  45. You can always make money. You can never make time.

Consuming

👩🏻‍💻 Internetting

This week’s descent into the rabbit hole: the Pentagon Pizza theory. Credit to the FT’s data editor, who noticed a spike in pizza orders near the Pentagon just before Israel’s recent strikes on Iran. Turns out: when staff start pulling long hours ahead of global mayhem, the local Domino’s gets busy. Forget Bloomberg terminals — the true indicator of looming geopolitical chaos is a pepperoni surge in Arlington.

📺 Watching

Caught Titan on Netflix — the docuseries that unpacks the doomed OceanGate submersible and the spectacular hubris that powered it. What starts as a story about billionaire adventurers quickly becomes a cautionary tale about ignoring experts, side-stepping safety protocols, and brushing off internal dissent.

If there’s a workplace moral here, it’s this: when someone raises a hand to say “this seems dangerous,” don’t label them difficult — listen. Whistleblowers aren’t the problem; they’re the last line of defence before disaster.

📚 Reading

This week’s book-writing milestone: a shiny new library card for the University of Amsterdam. Great social sciences collection, and a Proustian flashback to my dissertation days in Senate House. I’m loving getting stuck back into the communication theory I studied two decades ago — proof, perhaps, that a media degree is more useful than its “Mickey Mouse” reputation suggests.

A had with shiny pink nails holds a University of Amsterdam library card

This week’s highlight reel of academic page-turners included:

🎧 Listening

Caught the Happy Mondays at the Paradiso, and it was brilliant. I’ve seen them twice in recent years, both times in bigger venues, but there was something magic about seeing them up close in a packed, sweaty room. Bez was fully Bezzing, limbs everywhere, powering the crowd with vibes alone. Shaun Ryder barked out lyrics like a man reading a gas bill under protest. It was chaotic, feral, and all the better for it. No polish, no pretence — just joy at full volume.

Bez from the Happy Mondays, on stage with maracas
Pulp's 'More' album on blue vinyl

I’ve also been spinning the new Pulp album (in delicious blue vinyl). It’s gloriously familiar; simultaneously novel and like pulling on an old, comfortable jumper that somehow still fits perfectly. Jarvis sounds as sharp and sideways as ever, and the whole thing hums with that unmistakable mix of kitchen-sink melancholy and disco sleaze.

Connections

No one this week. Honestly, was people-d out after last week.

Travel

This week the wheelie bag and I are off to Milan, then London. I have a little spare time in both so shout if you’ve got time for wine.

This week in photos

Sanctum exercise in an atmospheric candlelit church
It’s iced coffee weather
And ‘pootling about on a boat’ weather
The first Amsterdam Vinyl Club was a huge success
Crate digging at Amsterdam Vinyl Club
The Dutch tradition of hanging a school bag from a flagpole to mark school graduation
Buying flowers at the market, again
This town 🥰
One of four spin classes this week

Weeknote 2025/23

/ Sharon O'Dea / Leave a comment
On stage at LumApps Bright Paris (Photo: Andrew Hesselden)

It’s been 13 days since my last weeknote and, somehow, I’ve crammed in a month’s worth of work, two cross-border events, several metric tonnes of confetti, and a minor brush with academic despair. I’ve danced under a disco ball in a museum, communed with inflatable robots in a laser fog, and read so many journal articles on “organisational sensemaking” that I briefly lost the will to live, then found it again in a footnote citing Habermas.

I’ve had days where I felt like a confident grown-up delivering keynotes and running strategy workshops, and others where I stared at a blank slide titled “Relevance at Scale” for so long I started to question whether anything in this life is ever truly relevant, let alone scalable.

Anyway. Here’s what else I’ve been up to while trying to outrun both burnout and late capitalism with a portable ring light and a decent day rate.

This week at work

It’s been a blur of conferences, client sessions, and the slow, creeping suspicion that time is folding in on itself. Conference season is in full swing, which means I’ve been knee-deep in decks, speaker notes, and trying not to visibly malfunction when someone asks me to “slow down a bit” — a request I find almost physically impossible once I’m excited and mid-flow.

First up was a thought leadership webinar for Cerkl on personalising comms at scale. Conveniently, it ties into a chapter of the book — distribution, personalisation, targeting, and relevance — so I got to test-drive some of our thinking in the wild.

Then came the European leg of LumApps Bright, where I gave the extended ‘director’s cut’ of my Chicago keynote — same themes, more depth, this time with added self-depreciation about my bad French. I also ran a roundtable on understanding employee needs, which turned into one of those lovely sessions where people are honest, energised, and insightful. DEEx and comms folks continue to impress me with their blend of grit, grace and spreadsheets.

There was also a UK client workshop — part of a series — and pleasingly, we can actually see momentum building between sessions. Progress. Real, tangible, post-it-note-covered progress.

I asked Copilot to edit this to remove the text on post-its, for client confidentiality. It did, but also edited Jon to be a completely different person. Go figure.

And with Camp Digital just around the corner, I’ve had prep calls with our brilliant first-time speakers. I can’t wait to see them in action — and to be the overly proud backstage goblin cheering them on.

Also this week

Went to Vincent op Vrijdag, the Van Gogh Museum’s monthly late-night opening — this time a joint venture with the Stedelijk, letting you do a cultural double-header with drinks. I saw the Anselm Kiefer show across both venues (big, bleak, brilliant), then stayed for the part where you dance under museum lighting and feel like a very sophisticated art heist is about to unfold.

Caught the Flaming Lips in Utrecht performing Yoshimi Battles the Pink Robots in full — a retina-searing, glitter-drenched fever dream of lasers, confetti, and inflatable robots. Wayne Coyne, framed by a giant inflatable rainbow, looked like a man who’d seen the future and decided it needed more sequins. Utterly bonkers. Utterly wonderful.

We won’t let the robots defeat us.

Consuming

👩🏻‍💻 Internetting

I know nothing about private equity — truly, nothing — but I adored this explainer on what Taylor Swift’s masterstroke of reclaiming her catalogue can teach the buyout bros. Equal parts fangirl essay and forensic takedown, it’s a reminder that you underestimate a billionaire pop star and her army of emotionally over-invested fans at your peril.

On the other hand, I do know quite a bit about writing. Just not this well. Lauren Razavi’s piece on AI authorship is one of the most thoughtful, lyrical takes I’ve seen — part essay, part live DJ set, and all signal, no noise. Read it. Then reread it. Then make peace with the fact she’s probably written your next best idea, too.

📺 Watching

Gingerly stepped into the final season of The Handmaid’s Tale, watching in careful, rationed doses — partly because it’s harrowing, partly because it now feels like market research. Gilead is no longer dystopian fiction; it’s starting to look like a standard Wednesday in some parts of the world.

📚 Reading

In my last weeknote I worried that reading for fun would get pushed aside by reading for the book. Reader, it has. The International Journal of Strategic Communication now haunts my dreams.

🎧 Listening

Discovered British-Dutch electro-pop-punksters Crgclt at a party in a barn somewhere outside Leiden. Their set was a glorious mess of synths and snark — like Chvrches got drunk with Le Tigre in a tulip field. I will be seeing them again.

Connections

The last fortnight’s seen me people-ing at Olympic levels.

Caught up with Cargill’s Paul Thomas for a proper chinwag about hybrid work, generational gaps, and the quirks of Dutch corporate comms.

Money 2020 brought the finance glitterati to town — which meant finally meeting Jas Shah IRL, hanging out with Theodora Lau, and catching up with my old Standard Chartered pal Natalie Pereira, a full decade after our last night out in Kuala Lumpur.

Bright Paris also reunited me with DWG’s Paul Miller and internal comms veteran Andrew Hesselden, and gave me the joy of finally meeting some long-time online pals in person. The best bit of any event’s still the coffee-break conspiracies.

Travel

On Tuesday I managed breakfast in Amsterdam, lunch in London, and dinner in Paris — which sounds terribly glamorous until you realise breakfast was a sad airport lounge croissant, lunch was mystery beige from a meeting venue canteen, and dinner was a lukewarm M&S salad eaten on a hotel bed at 10pm.

Staying put this week. Thank god. Milan and London await next.

This week in photos

Dutch summer
Knee deep in decks at the hairdressers
My pal’s 40th on a sunny day in Amsterdam
Bonjour Paris
Crgclt at JoFest in Koudekerk aan den Rijn

Weeknote 2025/21

/ Sharon O'Dea / Leave a comment
Quintessentially Berlin (Photo: me)

Some weeks you feel on top of things. Other weeks, you’re writing a book, delivering workshops, prepping talks, flying to Berlin, crying in a photo exhibition and accidentally going to two punk gigs at opposite ends of the country.

No idea what kind of week this was, but it definitely happened.

This week at work

I didn’t realise how jam-packed this week was until I sat down to write this. No wonder I’m tired.

First, the big news I’ve been hinting at: the cat’s out of the bag. I’m writing a book with my colleague and longtime co-conspirator Jonathan Phillips.

Digital Communications at Work: Designing Channels for Employee Engagement and Experience is a practical guide for comms professionals handed responsibility for digital channels. It’ll be published by Kogan Page in 2026 and is packed with case studies, real-world advice, and the kind of tips we wish someone had given us when we were in-house.

If you’ve ever been given the intranet keys, told to “sort out comms,” or been stuck between IT and HR, this one’s for you.

Over the coming months, these weeknotes will chart our progress — and my slow descent into madness — as we try to write a whole book in our spare time.

(There’s another exciting cat in another bag, but that one stays put for now)

Jon and I also popped over to Berlin to see our client SEFE, the German energy company. Late last year we delivered them a new intranet — config, IA, content, training, the whole shebang — in just 100 days. They’re thrilled with it, and so are we. This week we finally met the team in person to celebrate and look ahead to what’s next.

We also went to Flip Forward, a sharp one-day event from employee app vendor Flip, focused on what the digital workplace really means for the frontline. A few standout themes:

  • AI is now the infrastructure, not just a feature. Flip (like everyone else) is “AI first,” but the most useful applications weren’t flashy — they helped people quickly access the info they actually need. Like when’s my next shift?
  • Flip’s Marian Finkbeiner said: “Interview people on the shop floor and solve from there.” I’d add: also observe and triangulate. What people say and what they need aren’t always the same.
  • Martina Merz delivered a brilliant keynote on AI, trust and dialogue. Her warning: don’t simulate listening with AI and call it connection. Real trust comes from real dialogue, not a chatbot pretending to care.
Flip Forward in Berlin.

That idea — making sure people are genuinely heard — came up again in a series of workshops we’ve been designing for another client. We’re building ways for people to contribute before, during, and after sessions. Not just once, but as an ongoing habit.

Camp Digital is now less than two months away, so prep is ramping up. I had a great call with one of our first-time speakers, and I’m already excited for what’s shaping up to be a brilliant programme.

But first: a few more speaking commitments.

In a couple of weeks I’ll be in Paris, giving the extended version of the employee experience keynote I did in Chicago at the European leg of LumApps Bright. I’ve been reflecting on what landed, what didn’t, and where more clarity or examples might help.

I’ve also been prepping for a webinar I’m doing with Cerkl, as part of their IC Thought Leader series. I’ll be talking about why internal comms needs to move past volume and focus on relevance: using data to deliver useful, usable messages in the moments that matter. Sign up here. It’s free to attend — or sign up and get the recording later if you can’t make it.

Also this week

I went to this year’s World Press Photo exhibition at De Nieuwe Kerk. As ever: devastating and essential. The 2025 edition features powerful photojournalism capturing war, displacement, climate crisis, and human resilience. The winning image — a young boy in Gaza who lost both arms in an airstrike — was particularly hard to take.

Other standout stories: the drought-stricken Amazon, the aftermath of the Turkey–Syria earthquakes, and several photo sets showing the disproportionate impact of conflict on women. Sexual violence as a weapon of war in Tigray. Women trying to protect their families in Gaza and Ukraine. Women stripped of all rights in Afghanistan.

The memorial to journalists killed in the line of duty was horrifyingly long. 2024’s total matched that of 2020, 2021, and 2022 combined, almost all of them in Gaza.

I cried twice. But I go every year, because bearing witness still matters.

The World Press Photo exhibition inside the Nieuwe Kerk, Amsterdam
A series of blue banners with a long list of names of journalists killed in th line of their work
People's wishes written on square white pieces of paper, pinned to a board

Consuming

👩🏻‍💻 Internetting

I read this Eventbrite piece on “Fourth Spaces” — their term for the way digital communities now spill into physical gatherings. It’s based on research into Gen Z and millennials, who want to connect around shared interests formed online.

It’s a helpful way to think about modern community-building: not just passive audiences, but people looking to co-create, belong and participate. If you’re in events, engagement or comms, it’s worth a look.

📺 Watching

I watched Fred and Rose West: A British Horror Story on Netflix. I knew a lot from the news at the time, and from All Killa No Filla, but seeing the victims’ families speak was utterly heartbreaking. It’s a grim but important reminder of the need to listen, to believe, and to keep asking uncomfortable questions.

📚 Reading

Nothing this week, unless you count background reading for the book (I fear reading for pleasure may be the first casualty of this writing project)

🎧 Listening

A two-gig week. Went to Den Haag on a whim to catch Japanese garage rockers Electric Eel Shock. Then saw UK punk duo Soft Play (formerly Slaves) — a ferocious, sweaty wall of sound. Two blokes. One guitar. One drum kit. Absolute carnage.

Connections

Berlin was a good excuse to catch up with internal comms legend Tony Stewart — someone who understands the power of community both on and offline. I hope we get him on a Lithos project soon.

Also caught up with Michael Nottingham, another of our Lithos collaborators, over an Ethopian meal in Kreuzberg. We talked content, govtech, politics, and the challenge of restaurants meals eaten without cutlery.

Travel

Back from Berlin. One full week at home before heading to London and Paris. I will not waste it.

This week in photos

Seven pillows. One head.
Kreuzberg sunset.
Jonathan and I at Flip.
Turkish barbecue. Basically Korean barbecue with mezze. Nothing wrong with that at all.
Berlz
My Saturday market run.
Soft Play at Melkweg
Electric Eel Shock at Sneister Fest, Den Haag
A magnet fisher tries to retrieve whatever this girl dropped in the canal opposite my house

Weeknote 2025/20

/ Sharon O'Dea / Leave a comment
Sunshine, sectarianism and sequins in Glasgow (Photo: me)

Mid-May, and everything’s in full swing, from Glasgow’s sunshine-and-sequins chaos to rooftop chats and research calls back in Amsterdam.

This week’s had a bit of everything: live music, sectarian parades, strategic business cases, and a reminder that good comms (like good gigs) need more than just volume — they need structure, purpose, and the right rhythm.

This week at work

Last week’s Strategic post on the damage caused by flimsy, made-up productivity metrics sparked a flurry of comments and DMs — mostly variations on: “OK, but how do I build a real business case, with numbers that actually mean something?”

The honest answer is it takes time, expertise, and a bit of graft. You need to understand the problems you’re solving, the costs and benefits of each option, the risks of doing nothing — and then turn all that into a case the board can’t ignore.

One of those DMs came from a communicator whose previous business case had been knocked back. This week we helped her map out an eight-week plan to build a stronger one. It starts with discovery: not just how the current channels are performing, but where the friction points and missed opportunities lie. From there, we’ll shape solutions that fit their timeline, budget, and culture — and wrap it all up in a business case that blends data on business impact with human stories that make the cost of inaction impossible to ignore.

The team’s excited. It’s the kind of partnership we love — where we bring the strategy, structure, and skills, and they bring deep knowledge of their people and context.

Elsewhere, we’ve been planning the second in a series of alignment workshops with a long-term client, and I’ve started prep for a webinar I’m delivering with Cerkl on 28 May, on how to personalise internal comms at scale.

And I’ve been cracking on with interviews for our current research project. It’s been a brilliant excuse to chat to smart, thoughtful people working at the coalface of the digital workplace.

Also this week

Back to Glasgow again — this time for my annual weekend away with a different group of friends. The city was every bit as sunny and welcoming as last week, but with an added chaotic twist: Celtic’s league win, an Orange March, and Kylie headlining during Eurovision weekend. Sunshine, sequins and sectarianism made for quite the cultural cocktail.

Boozy backdrop aside, it was a glorious long weekend of laughs, wandering, and very good company.

Consuming

👩🏻‍💻 Internetting

Intrigued by this story in the weekend’s FT: a law firm offering a £1m bonus pot if staff collectively rack up a million Microsoft Copilot prompts this year.

It’s a bold move to drive AI adoption, but it also raises familiar questions. When you incentivise a behaviour that can be gamed, are you driving real change, or just inflating the numbers?

This kind of thing will be familiar to anyone who’s ever had a KPI based on clicks or page loads: dashboards full of ‘engagement’ that doesn’t stick, incentives that drive quantity over quality, and habits that vanish the moment the carrots do.

Does this kind of scheme lead to sustained, meaningful use, or just a a race to writing meta Copilot prompts that generate twenty prompts a day?

(Which is precisely what I would do if offered that bonus)

Incentivising prompt count feels a bit like rewarding people for sending emails. Technically activity, but is it progress?

AI’s the future, shouldn’t we be teaching people to *think* with it, not just rack up prompts like step-counters for productivity?

📺 Watching

Nothing. At all.

📚 Reading

I picked up Careless People, a sharp, scathing account of life inside Facebook, as part of my airport WHSmith book haul. It’s brilliantly, terrifyingly compelling. I’ve ploughed through 39 chapters in three sittings.

The book charts how a company that promised to connect the world instead amplified division, eroded privacy, and ducked accountability — all while its leadership, particularly Zuckerberg and Sandberg, remained either wilfully blind or strategically indifferent. A story of hubris, harm, and the high cost of scale without ethics.

(I still haven’t deleted my Facebook account though, although I do barely use it anymore)

🎧 Listening

I caught San Francisco psych-rock heroes Osees at the Paradiso last night. Few bands summon chaos quite so joyfully. Relentless, raucous, and gloriously weird, they tore through a set that felt more like a ritual than a gig — and yes, any band with two drummers gets bonus points for commitment to noise.

Enjoy the setlist, but do it properly: volume up, neighbours be damned.

Connections

Caught up with Dutch intranet veteran Samuel Driessen this week for a great chat on a sunny Amsterdam rooftop — the sort of meeting that reminds you why in-person is still magic. We covered a lot: the tricky leap from Dutch to international markets, the different rhythms of public vs. private sector work, and how intranet strategy is (finally) starting to converge with product thinking. A thoughtful conversation with someone who’s seen the field evolve and isn’t afraid to challenge it.

Travel

Tomorrow I’m heading to Berlin to catch up with our client there and to attend Flip’s conference. I’ve got a little spare time so if you’re about, give me a shout.

This week in photos

Eurovision ready in Glasgow
As close as I was willing to get to the Celtic parade
Kintetic theatre, Glasgow.
Iced lattes from a Tardis
Necropolis
With the lads at Fayre Play, Glasgow
Book and beer on a sunny day
Boxing class in Amsterdam
Glasgow
The Osees at Paradiso, Amsterdam

Weeknote 2025/19

/ Sharon O'Dea / 2 Comments
Cone on the head of the famous statue in Glasgow
Hello, Glasgow! (Photo: me)

It’s been a week of looking back—at old stats, old habits, and old gigs. That well-worn claim about intranets saving millions in productivity has resurfaced, yet again. I’ve written about it for Strategic, because, as the saying goes, some people use statistics like a drunken man uses lampposts—more for support than illumination. And we deserve better.

At the same time, I’ve been revisiting email. Not in my inbox (LOL no. I am heroically bad at my own email), but in research, trying to understand why the channel everyone loves to hate still quietly endures. And then, on the weekend, came Barrowland: a venue I’d mythologised since my teens, where I finally saw Supergrass play the album I bought with my pocket money. It’s strange how some things stick—channels, bands, friendships—and how time sneaks up on you while you’re still busy singing along.

This week at work

For someone in communications, I spend surprisingly little time actually communicating. Most of my work is on the plumbing behind the messages: platforms, processes, systems, and governance. Understanding user and organisational needs. Finding solutions. Helping clients sell the vision and deliver the change. I work closely with comms leaders and manage content teams, but rarely get to roll up my sleeves and write actual messaging these days.

This week was a welcome exception. I spent time with a product team, helping them articulate what they’re building and how it adds value for different kinds of users. It was great fun to stretch that part of my brain again—one I haven’t used much lately.

Jon and I also got stuck into a new writing and research project. For the next few weeks, we’re diving deep into email. Tech bros and comms pros alike have been confidently predicting the death of internal email for at least 15 years. And yet, it persists. Clunky? Often. Badly used? Certainly. But for many use cases, it’s still the most effective tool we’ve got. It cuts across hierarchies, systems, and schedules in a way few other channels can. As I often say, two things will survive the nuclear winter: cockroaches and email.*

(*I think I got that line from Sam Marshall, but I could be wrong.)

Also this week

My two besties and I had our annual girls’ weekend away. The tradition is simple: if a band we all like announces a tour, we pick a city we fancy visiting and make a trip of it. This year it was Glasgow, and Supergrass.

We finally made it to Barrowland—an iconic venue I’ve been reading about since I was a teenager. It’s one of those rare places that lives up to the myth: a sprung dancefloor, a luminous ceiling, and a crowd that knows how to have a good time. There’s a magic to it. Seeing a band you love there feels like a rite of passage.

Supergrass played I Should Coco in full—an album I bought with my pocket money in Our Price when I was 15. My pal Katy and I have been seeing them together since we met at 17. Mid-gig, fuelled by several beers, I turned to her and said: “I can’t believe we’ve been watching this band for twenty years.”

She looked at me, with the weary kindness of someone breaking bad news, and said: “It’s thirty years.”

And just like that, the beer wore off and my knees started hurting.

Supergrass' Gaz Coomes at Barrowland, Glasgow, 9 May 2025

Consuming

👩🏻‍💻 Internetting

Spotted this  thoughtful piece this from Sarah Daly which explored the subtle but significant ways AI is reshaping how we work. It’s not always about job losses; more often, it’s the quiet squeeze—doing more with less, with little time to adapt. While AI tools promise to save time, they often just shift the burden elsewhere. We’re now swimming in content: drafted, summarised and polished at speed, but lacking the depth or judgment that makes it useful. The term botshit—AI-generated sludge that clutters rather than clarifies—feels painfully apt.

The biggest loss might be the space to think. As AI accelerates the pace, opportunities for reflection, strategy, or just breathing room are eroded. If we want AI to genuinely augment human potential, we need to start designing for thinking time, not just throughput.

📺 Watching

No time for telly this week

📚 Reading

I’ve been reading Cal Newport’s A World Without Email—part research, part self-flagellation—as we dig into why the one channel everyone claims to hate just won’t die.

🎧 Listening

This week was all about Supergrass. Enjoy this setlist. The classic album in full, followed by a few fan favourites. Nostalgia turned up loud.

Coverage

A few weeks ago I posted on LinkedIn about dodgy McKinsey stats that do the rounds on vague productivity savings, and how I learned the hard way that these don’t wash with CFOs.

The same flawed stats did the rounds again this week, so Mike Klein invited to write my first piece for Strategic on how bullshit maths doesn’t help our profession to be taken seriously. 

Travel

Glasgow again later this week. Berlin next week. Shout if you wanna catch up.

This week in photos

Weeknote 2025/18

/ Sharon O'Dea / Leave a comment
Action shot from LumApps Bright in Chicago this week. (Photo: LumApps)

This week’s travels took me to two very different cities: Toronto, which I visited for the first time, and Chicago, which I’ve been to before, but never with quite so many slides in tow.

Toronto was all maple leaves and mid-century apartment blocks, with unexpectedly excellent pastries and the sort of icy politeness that makes British manners feel borderline aggressive. It was good to decompress and catch up properly with friends.

Chicago was all business: a keynote on the future of workplace communication, delivered to a ballroom full of people who hopefully didn’t notice I was running on three hours’ sleep and a Starbucks croissant. The talk landed well (no heckling! some laughter!) and sparked the kind of conversations I always hope for—about clarity, culture, and why the tools we use at work feel like they were designed by someone who’s never actually worked with real humans.

A week of contrasts, then: friends and flights, ideas and jet lag. On the plane back home now, with a suitcase full of leaflets, receipts, and hotel pens, and a head full of new thinking.

This week at work

The early half of the week was mostly consumed by the LumApps Bright event: prepping, presenting, and the usual performance anxiety. But I was on first, as the opening keynote, which meant I could relax and spend the next two days listening and learning too.

Plenty of bright thinking from Bright too. The usual chatter about tools gave way to deeper questions about trust, friction, and how people actually experience work.

Day 1 focused on personalisation, content strategy, and the evolving role of AI. Key themes: effective intranets are governed well, personalised smartly, and designed with the frontline in mind. Employee-led content outperforms corporate noise. And AI? Not a threat, but a capacity-booster—if it’s embedded into workflows, not bolted on as a gimmick.

Day 2 got a bit meatier. Mike Klein shared new research showing a sharp disconnect between comms and business leaders: different views on adversity, tool effectiveness, and what employee engagement even means. Business leaders want more interaction; comms want more streamlining. Everyone wants better alignment between IT, HR and comms—but that’s still a work in progress.

Mike’s survey on the future of work is ongoing. If you’re a comms leader, do take ten minutes to share here.

DWG’s Nancy Goebel did a fireside chat with LumApps’ Sean Winter (who I finally met in person, after working on the StanChart Jive rollout with back in 2012-15!). Key messages from Nancy: AI remains the dominant undercurrent, but treat it like a teammate, not a toy. Hyperpersonalisation is driving a comeback for knowledge management, and there’s a growing call for intrapreneurship and investing in employee adaptability. Or, as Nancy neatly put it: agility is the new social currency.

I also kept a few client plates spinning from hotel desks and airport lounges.

Also this week

Toronto! My first time in Canada 🇨🇦 (taking my country count to 82), and I liked it as much as I expected. Big bookshops, brilliant food, and the kind of orderly vibe that makes you feel like you should apologise for jaywalking. Saw friends, walked miles, and remembered what it’s like to spend an afternoon doing nothing in particular. Bliss.

Elbows up! Headed north.

Also visited Little Canada, a surprisingly delightful miniature version of the country, complete with tiny trains, tiny cities, tiny lakes, tiny forests, tiny music festivals and tiny hockey games. Left wanting to see a lot more of Big Canada, which seems like a delightful place to be.

Tiny East Coast Canada
Tiny Quebec
Tiny Gatinau Balloon Festival
Tiny Ottawa
Tiny Toronto
Tiny Niagra
Little Canada mission control
Normal-sized me outside Little Canada

Consuming

👩🏻‍💻 Internetting

It felt timely to read this after another conference where the AI conversation has clearly moved from hype to value: Johnson & Johnson made headlines by pivoting their GenAI strategy, doubling down on only the highest-value use cases and quietly killing off the pilots that weren’t delivering.

Their CIO, Jim Swanson, was refreshingly blunt: it’s about focus, not novelty. After a year or so of exploratory dabbling across industries, we’re now firmly in the ROI phase. Not every use case deserves to make it out of the lab—and that’s not failure, it’s progress.

I also picked up this pro networking tip from Melinda Seckington on LinkedIn: create a QR code of your LinkedIn profile, add it as an image on your Apple Watch. Took minutes and was really handy meeting people at the conference.

Pro Networking

📺 Watching

Found myself watching a lot of US cable news (Fox, CNN, ABC), which left me feeling equal parts baffled and terrified.

Also happened to catch coverage of the 80th anniversary of the liberation of the Netherlands by Canadian forces. Touching to see the commemorations, given I live there. Something quite moving about watching it unfold on Canadian news, from Canada itself.

📚 Reading

It was not a reading week. But I did find a place in Toronto with a vending machine dispensing a random book for five bucks. I wound up with a copy of Tikta’Liktak: An Inuit-Eskimo Legend, which I’m not at all unhappy about.

🎧 Listening

Went to see The Vaniers, a Toronto band launching their new album. They dressed and sounded like a composite of every Britpop band from the tail end of the ’90s—after Britpop had quietly stopped being cool. The lead singer wore John Lennon sunglasses with an Umbro football top, like Liam Gallagher circa 1997. Watching a nostalgia trend come back round again was like bumping into your own teenage diary: oddly familiar, slightly cringey, and deeply unsettling.

The Vaniers album launch show, Toronto. Photo: me.

In a bout of jetlag-induced insomnia, I listened to the entire series of Invisible Hands, a BBC podcast presented by David Dimbleby about the shifting story of capitalism over the past century or so. The first half of the series explores how ideas once on the fringes—about markets knowing best, governments stepping back, and the primacy of shareholder value—moved into the mainstream.

The second half shifts focus, tracing how support for capitalism is now waning, as its promised fruits have instead delivered widening inequality, hollowed-out public services, and a growing sense that the system no longer works for most people.

It’s thoughtful, balanced, and surprisingly absorbing at 3am when your brain refuses to adjust to a new timezone.

Connections

My two-centre visit gave me a chance to catch up with all manner of brilliant folks.

At Bright Conference I had a chance to catch up with fellow speakers Nancy Goebel and Mike Klein. And like all these events, I was able to put a face to names I know only on LinkedIn, and met a bunch of brilliant intranerds from across the US and further afield for the first time.

And outside of the conference, I had a few great catch-ups too. I first met Jim Ylisela back in 2011 when he gave a memorable keynote on what communicators can learn from the rough-and-tumble of Chicago politics. So memorable, in fact, that I can still recall key points 14 years later—and there are very few conference talks I can say that about.

As often happens in our line of work, we’ve since found ourselves working together on a few client projects that needed some transatlantic expertise in either direction. I couldn’t visit Chicago without catching up with Jim. He was even more delightful in person. I find folks like him usually are.

I also caught up with Sara Zailskas Walsh. Sara and I first met at work events in Denmark and New York, and have kept in touch since. Last time we saw each other was in 2022—since then she’s beaten breast cancer, so there was a lot to catch up on.

Up in Toronto, I squeezed in a coffee with Meena, an old colleague from Standard Chartered. We met in the lobby of the bank where she now works, and it felt like no time had passed at all, like being back at Marina Bay Financial Centre.

But my highlight was catching up with two of the gals from my recent Colombia trip. I’ve done four Flash Pack trips and have kept in touch with people from all of them, but there was something special about this particular combination of people. I feel like I made firm friends that week.

I couldn’t visit Jenna’s hometown and not hang out—and Andrea even drove down from Ottawa to make a weekend of it. It was wonderful to see them again.

Andrea, Jenna and me in Toronto.

Travel

Landing back from Canada this morning. Heading to Glasgow later in the week.

This week in photos

Weeknote 2025/12

/ Sharon O'Dea / Leave a comment
A bend in the Herengracht canal in Amsterdam. It's a clear sunny day with blue sky and the canal houses are reflected in the water.
Amsterdam looking banging in the spring sunshine. I love this town. Photo: me.

After watching a film this week and diving headlong into a playlist of 60s protest songs, it struck me how much those voices felt both urgent and completely of their time. That raw, direct, unpolished energy — it’s hard to imagine it cutting through today’s noise. But the sense of fighting for something, the doing, stuck with me.

Which might be why this week felt like a battle cry of its own.

This week at work

It was probably inevitable that after saying last week I had some spare capacity, this turned out to be our busiest week in ages.

A big focus was helping a client find alignment on plans and ways of working across various streams in a digital transformation programme. We’re looking at how to balance wide input with the need to make a viable plan and actually get things done. It’s all about finding the right mix of consultation and decision-making.

Wrote the first draft of a keynote I’m giving at the LumApps Bright event next month.

Helped a client submit an award entry for an intranet we supported the development of. Always happy to do this; it’s a nice excuse to look back at the impact it’s had for the company and their people.

Responded to two RFPs. I never do a find-and-replace generic response. Either I take the time to think properly about what the client needs and how we can help, or I don’t respond at all. I like to think that gives people confidence we know what we’re doing. But it does mean:

a) every RFP takes days of work;
b) many go nowhere;
c) I’m left with the nagging feeling the whole process is designed to make us give our thinking away for free.

Also made some progress on a secret little side project. More on that soon.

Also this week

With an unexpected free weekend coming up, I booked a solo trip to Bucharest on a whim. So I spent some time planning that.

And when I say planning… I think this is a safe space to confess just how geeky my travel prep has become.

First, I have a travel planner board. So far, so Standard Nerd Behaviour. It’s in Microsoft Loop — basically a Blue Cross Week Notion for people forced to use Microsoft. We’re not, but most of our clients are, so we dogfood it anyway to stay close to their world.

The board has columns for:

  • Booked – trips in the diary, logistics sorted (or mostly)
  • Planned – agreed or pencilled in, but not yet booked
  • Wishlist – places I’d like to go
  • Done – completed trips, useful for sharing recommendations or just remembering what I’ve actually done
Travel planner board in Microsoft Loop.

Each trip links to its own Loop page, with a schedule showing transport, accommodation and any activities planned or booked. I also create a Google Map with sights, restaurants, shops, and must-sees pinned.

Separately, I’ve made a custom GPT that acts as my personal travel agent. It remembers hotel and travel preferences, airline loyalty schemes, the type of restaurants I like, and has persistent memory so I can keep adding to it.

I use it to generate itineraries: just plug in dates and ask it to build an agenda based on my preferences (weird history, long walks, offbeat sights, nothing that could ever be called “relaxing”). Once everything’s booked, I add the finalised schedule (from the Loop), then use it to ask things like:

My Travel Buddy chat
  • “Can you give me a packing list for Colombia, based on the weather and planned activities?”
  • “What’s the best way to get between these places today?”
  • “Is there a lounge I can use at this airport?”
  • “Organise my packing into logical packing cubes. Will it all fit in carry-on?”

Geeky? Yes. Useful? That’s up for debate. But I enjoy figuring out how this stuff works — and the best way to learn is to apply it to your own weirdly specific use cases.

Consuming

👩🏻‍💻 Internetting

I’m watching from a distance as the usual vendor-consultancy alliance flogs AI as the answer for comms and customer service. It has bags of potential, but realising that potential relies on having great, up-to-date and well-organised content to train it on. And guess what? Yours isn’t.

Enterprise search didn’t magically solve the problem of findability, because the problem was never search. It’s the content being searched.

Realising investment in and promises of AI relies on the boring and unsexy work of governance and admin. Of producing good content and managing what you have tightly so you can be 100% confident what’s being produced, presented or regurgitated into new interfaces by AI is accurate.

As ever, that’s a people and organisation problem, not a tech one. So I very appreciated this piece from Clearbox’s Suzie Robinson which urges buyers to consider what they actually need AI for then vet the tools on that basis rather than base decisions on vendor hype.

📺 Watching

Finished the first series of Slow Horses. Started Adolescence because everyone was talking about it, but only managed one episode. It’s A Lot. I’ll watch the rest, but take my time over it.

Caught A Complete Unknown at the cinema. There’s a fascinating, complex story to be told about Bob Dylan — myth-making, reinvention, and what happens when a reluctant icon picks up an electric guitar and changes music history. This isn’t that story. Instead, it’s a reverential, paint-by-numbers biopic that never gets close to its subject. For a film so determined to explore who Dylan really was, it offers no insight beyond what any vaguely stoned ex-hippie could tell you in a pub.

Chalamet does a solid Dylan impersonation, and the production design is lovely — all smoky clubs and sixties grit — but the film drags. Dylan is written as a charmless narcissist, yet treated with such deference it’s as if the filmmakers were lobbying for his canonisation. The result is oddly inert: a film about a cultural earthquake that feels more like a tribute concert in soft focus

📚 Reading

Another non-reading week. I can either watch telly or read, but apparently not both.

🎧 Listening

With Woody Guthrie and Pete Seeger both central to the Dylan story, it’s no surprise they feature heavily in A Complete Unknown. It sent me down a bit of a rabbit hole, listening to a whole heap of 60s and 70s protest songs — Guthrie, Seeger, Joan Baez, Dylan himself.

They sound both urgent and like relics from another world. For the first time in my life it feels like progress on the issues they sang about — war, poverty, injustice — is going in reverse.

But the form, the earnestness, the melodies, and especially the lyrics (“Solidarity forever, for the union makes us strong!”) feel of another time. There’s a rawness and sincerity that’s hard to imagine cutting through today. And yet, there’s still something powerful in how directly they spoke to the times — and how much people listened.

Connections

Went to the Female Founders Brunch at TNW Spaces this week. Good people, bad coffee, and the usual mix of useful insight and slightly-too-earnest advice. Always energising to be in a room full of smart women building interesting things — though let’s be honest, women don’t need more encouragement to ask for help. They need investment.

Coverage

It’s five years since the first lockdown, and somehow companies still haven’t fully rethought how they communicate in a hybrid world. I wrote a piece for Reworked on how to turn communication chaos into clarity in the hybrid workplace.

This week in photos

Gorgeous sunny day in town
Dusk on my walk home
Dinner at Trattoria Koevoet
Spin sesh
Pretty much every street in the city is being dug up right now
Dutch Hello Fresh is wild. Whoever plans these seems to think this is a normal volume of green beans for two people, and also that one single clove of garlic is an acceptable level of flavour
FC Ajax turned 125 this week. This is the only photo I have to show for it.
More canal views
Lindengracht Markt

Weeknote 25/11

/ Sharon O'Dea / Leave a comment
On my walk home last night I managed to catch that spot at Reguilersgracht/Herengracht where you can see all six bridges, with no boats. Jackpot. Photo: me.

It’s St. Patrick’s Day, which means somewhere, someone is butchering the pronunciation of sláinte, and the world’s most tenuous Irish connections are being milked for all they’re worth.

As an actual passport-holding half-Irish person, I shall be marking the occasion by… doing what I do every week: wrangling intranets, herding stakeholders, and wondering why AI still can’t do the boring but important stuff properly.

This week at work

Back working with a client we helped launch an intranet for at the end of last year. It’s landed well—users like it, stakeholders are pleased, and now comes the next phase: shutting down the digital graveyards of legacy sites. We’re mapping what to keep, what to archive, and what to chuck in the bin.

Teams are often stunned at how little of their content is doing anything useful. Most pages get barely a glance. And while you could argue that abandoned content costs nothing, every extra page makes it harder to find the stuff that actually matters. Worse, if it’s outdated or misleading, it’s not just clutter, it’s a risk. The brutal reality is that unless you’ve had cast-iron content governance from day one, you can probably delete at least half your intranet with zero consequence. More likely, 90%.

So we’re sifting for the gold, reassuring stakeholders that most of their lovingly hoarded PDFs are no great loss, and helping the client streamline their digital estate. Fewer sites, less noise, and some actual cost savings.

Everyone in this space loves to talk about AI, but for now, it’s the unglamorous grind of governance and admin that makes the biggest difference to employee experience. (And yet, sorting the short neck of valuable stuff from the very long tail of ROTten content is exactly the sort of thing AI should be good at, and yet… isn’t. If you’re an intranet vendor with software that actually does this well, I would love to see it.)

Meanwhile, on another project, we’re developing a series of bespoke workshops. Didn’t set out to be a ‘workshop person,’ yet here we are. Apparently, we’re quite good at it too.

And since no one else is tooting our horn, I’ll do it myself. Recent feedback includes:

  • “That was the best-run workshop I’ve ever been to. I can’t believe we got through so much in a day.”
  • “Every meeting, I admired the way you managed to bring people together, even in tricky situations.”
  • “That was fantastic! Perfectly paced, and I love how you kept everyone focused.”

I do enjoy it—designing a well-paced, structured session that cuts through competing perspectives and actually gets people to a decision.

On the downside, a project we were due to start has been booted to a later budget round, so we’ve got some unexpected capacity over the next few months. If you need help untangling your communication and collaboration mess, give us a shout. Maybe you don’t quite know what you need, just that things aren’t working as well as they should. Those are my favourite projects.

In a laughably unsubtle attempt at business development, here’s my page on working with me. (And this lack of subtlety is why I don’t work in sales.)

Also this week

False spring came and went, but at least it was proof the planet is still spinning towards brighter days. News remains an omnishambles, so I’m sticking to my avoidance diet.

Quick trip to London to meet a prospective client, do some planning, and see my folks.

Consuming

👩🏻‍💻 Internetting

Anyone who’s worked on the internet for long enough will have watched the same cycle play out: bright young thing arrives to ‘shake things up,’ promptly tears everything apart, and then vanishes before the consequences hit, leaving others to clean up the mess.

So I appreciated this interview with Jennifer Pahlka, founder of Code for America and former US Deputy CTO. She lays out a case for smarter, more responsible government transformation. Her book argues that bureaucracy smothers good policy and that better internal tech capacity—rather than over-reliance on contractors—could fix it. Instead, we get sweeping, indiscriminate cuts that hurt the people who rely on public services the most.

Not that anyone in power will listen for a second.

The internet was built on cat pictures, so logically, its next evolutionary step is cat videos. Cats making burgers, to be precise.

It’s no “He’s making a mockery of you, Derry” bat video but an otter loose in the kitchen is always worth watching.

📺 Watching

I had a second attempt at watching Slow Horses, and got sucked in this time. Once you suspend disbelief at the poor OPSEC and laughably lax controls of a team supposedly working for the secret services it’s really quite enjoyable nonsense with some great performances.

I also saw the new Bridget Jones movie at the cinema. It was sold as a romcom but turned out to be a movie about grief that had me weeping from about 5 minutes in.

📚 Reading

Nowt this week

🎧 Listening

Episode three of Broken Veil cranked the creepiness up a notch.

Connections

I managed to catch up with the wonderful Lisa Riemers when I was in London. We talked, inevitably, about accessible comms. I’m looking forward to her book on the same.

This week in photos

Being a #loungewanker en route to London
Flying over St Pauls and the City on my way into London City
Home
Usual Saturday routine: buying
flowers at the market
Banging Sunday lunch
Bridget Jones at the Pathe
Spin class
Blue skies in Amsterdam!

Weeknote 2025/10

/ Sharon O'Dea / 1 Comment
A message for International Women’s Day. Photo: me.

Yesterday was International Women’s Day, so once again, I picked up the mantle of Asking Awkward Questions On The Internet.

Why? Because DEI is under attack, pay gaps persist, and women’s rights are rolling back globally. This work isn’t done.

Last year, I took a break—I was tired of shouting into the void. But this year, I couldn’t sit back while companies trotted out the same empty platitudes, hoping no one would notice the gaping chasm between their words and actions.

So once again I cleared my diary and got ready to call out hypocrisy when I saw it.

I came prepared. I’d invited women who didn’t feel able to comment on their own (or their former) employers to ping me the details so I could do it on their behalf.

In all I got 42 submissions calling out 33 organisations across the private and voluntary sectors. Roughly half mentioned maternity discrimination, about 40% unequal pay, with some more touching on harassment, lack of access to flexible work and other issues. About a third covered more than one issue.

What does that tell us? That equal pay reporting has barely nudged the dial on workplace equality. Worse, its tunnel-vision focus has let companies off the hook for the outright grim treatment of pregnant women and mothers—because if the numbers look sort of okay, no one’s asking the bigger questions.

Armed with my hit list, I got to work. I fed the lot into ChatGPT—pay data, corporate waffle about flexible work, news stories on maternity discrimination, the works. A bit of jiggery-pokery later, and I had myself a tidy spreadsheet.

Then the real graft started. Refining each into a solid response. I could have automated more, but didn’t. Partly because ChatGPT is a compulsive liar and needs fact-checking, but mostly because I wanted the flexibility to tailor my replies as the corporate nonsense started rolling in.

I set myself some ground rules:

  • Reply only to posts from companies someone contacted me about
  • Stick to actual IWD hypocrisy. If a company posted about how much they love women, I’d hit them with some inconvenient truths
  • Only use publicly available info. People shared grim stories of discrimination, but to protect their privacy (and my own arse), I kept it to news reports and official data

Then, on Friday afternoon, I got to work. Because in Asia, it was already IWD. And in corporate comms teams everywhere, social media managers were queueing up their posts so they could knock off early for the weekend. Fair dos. Been there too.

Of the 33 companies on my list, 22 posted something vacuous on LinkedIn. I replied to all of these.

So, well, what have we learned?

Firstly, the silence says it all. Of the 22 companies I called out, not one has responded. Not even a token “we’re working on it.” Just deafening, awkward silence.

These companies love talking about “celebrating women” and “accelerating action.” But ask a real question—about pay gaps, maternity discrimination, or flexible work—and it’s tumbleweed.

Pay gap reporting isn’t fixing anything. Years of mandatory reporting, yet progress on equal pay has stalled. Meanwhile, pregnant women and mothers are still treated like an inconvenience. The data is out there, but what’s the consequence for companies that do nothing? A bit of bad PR, if anyone even notices.

Speaking up is still a privilege. The sheer number of women who messaged me privately, asking me to say what they couldn’t, is as unsurprising as it is despressing. Calling out injustice still comes with career risks, and companies count on that silence.

And yet, public scrutiny works. No responses (yet), but to the PR teams lurking on my LinkedIn profile: hi, I see you. Maybe they’re scrambling for a response. Maybe they’re hoping this blows over. Either way, they’ve been reminded that people are paying attention.

What next?

I don’t expect a day of dunking on LinkedIn posts to fix corporate sexism. But dragging the gap between rhetoric and reality into the light? That matters. If more of us did this—if we asked real questions instead of just liking glossy IWD posts—maybe, just maybe, things would start to shift.

For now, I’ll keep watching. I’ll keep asking awkward questions. And if you see a company banging on about how much they support women while quietly making their lives harder, maybe you should too.

Because women don’t need more inspirational quotes. We need accountability.

This is the sweater I had made when a company, fresh from raising $100m in their Series B, asked me to do a bunch of work in exchange for a €30 AMAZON VOUCHER. I got this custom-made by the wonderful Lisa Macario and sent them this photo by way of response. It’s now my default reply to such requests.

<normal weeknote service resumes>

This week at work

Spent two days at HR Tech Europe, covering everything from recruitment to onboarding, engagement, and employee experience. And by the end of it, one thing was clear: AI is transforming HR—but employee experience is still an afterthought.

AI could automate admin, improve decision-making, even redesign work itself. But too many vendors are busy selling AI to HR teams, not designing it for employees.

One session ran a live poll on AI in HR. Not a single mention of employee experience. For the second year running, vendors proudly boasted about time spent in their apps—as if forcing people to spend more time in HR software is something to celebrate.

Unless you work in HR, you should be spending as little time as possible in HR systems. The best tech automates, integrates, and disappears into the background so people can get on with the work they actually signed up for.

Another big theme? Tech overload. One company revealed they have 120 SaaS tools for 135 people. That’s not streamlining, that’s madness. Instead of reducing complexity, too many organisations are piling on more tools, more silos, more duplicated effort.

It’s not just about cutting tools—it’s about better design. As we tell clients: There’s no ROI in launch—only in sustained adoption and use. Good design, proper integration, and automation mean higher adoption, lower training costs, and a better experience for employees.

The big takeaway? HR tech should work for people, not against them. If we don’t prioritise employee experience, we’re not making work better—we’re just making it more complicated.

Also this week

It’s absolutely glorious in Amsterdam, like we’ve moved straight from winter to summer. The giant puffa jacket has given way to a cardigan. Along with half the city I had my first beers-on-terrace outing of the year. People are out on their boats and sitting by the canals. When the sun’s out this really is the best place in the world.

Saw Kyla Cobbler’s show at Boom Chicago this week. Sharp, fast, filthy and chaotic in the best way. A mix of razor-sharp storytelling and unfiltered crowd work, delivered with full Irish energy that keeps you on edge. Some bits landed harder than others, but when it hit, it really hit and my girlfriends and I laughed till we hurt. A wild, unpredictable ride.

Less of a hit was Biig Piig last night at the Melkweg. A few of us went, mostly just as something to do for my pal’s birthday. Felt a bit too try-hard, perhaps because our group were responsible for bringing the average age of the crowd up by at least a decade. One of those gigs where you realise you’re just not the target audience, and that’s fine.

Consuming

👩🏻‍💻 Internetting
What’s in my browser this week

  • With two holidays under my belt already this year, and three more booked, you can definitely file this one under “well you would say that, wouldn’t you?” but I enjoyed this piece on why travel makes you a better person.

    Travel isn’t just fun—it can rewire your brain. Immersive experiences boost empathy, challenge assumptions, increase self-awareness, and spark creativity. Travel builds trust, fosters open-mindedness, and keeps you grounded by pushing you beyond your comfort zone. Travel has certainly made ME a. better person, and I’m thankful for that.
  • A timely piece in the Economist on the persistence of the gender pay gap. Sunlight has not, in fact, turned out to be the best disinfectant.

📺 Watching

Nothing of note this week.

📚 Reading

One of the exhibitors at the HR Tech conference had the bright idea of giving out free books if you pose with it for a selfie. So I’ve finally started reading Brene Brown, about a decade after everyone’s raved about her at me.

🎧 Listening

I’m two episodes in to Broken Veil. Unsettling.

Travel

🇬🇧 I’m heading to London this week. I have a little spare time so shout if you want to catch up.

Connections

I had a virtual coffee with Stephanie Barnes this week. We talked about moving countries, the overlaps between KM and digital workplace, and using creativity in workshops to prompt people to think differently.

HR Tech Europe also gave me a chance to catch up with Anne-Marie Blake again, and meet her co-founder Howard Krais for the first time.

With Anne-Marie Blake and Howard Krais at HR Tech Europe this week

Coverage

I spoke to Nexer’s Cat Cutmore about what 300 Seconds is and how the idea came about.

My one-woman IWD campaign was picked up by West Country Voices.

This week in pics

One of several banging Amsterdam spring sunsets
With my pals after the comedy
At the spin studio
Fair comment
Sunset at Westerpark
Local gelateria has opened for the season. The weather got the memo too.
Biig Piig at Melkweg
Drinking my coffee sitting on the edge of the canal like it’s summer already
This town 🥰

Weeknote 2025/09

/ Sharon O'Dea / Leave a comment
An impressive haul of rubbish magnet-fished out of the canal. Photo: me

It’s March. The sun is shining, and it feels like spring is on the way. A week where the world felt like it was shifting—seasons changing, politics unravelling, and everything moving just a little too fast.

This week at work

  • Started planning a programme to assess a client’s digital workplace skills and capabilities—identifying gaps and how to fill them. Too often, organisations fixate on platforms, forgetting that success needs equal focus on platforms, processes, and people. And people are the hardest to get right, so they need early attention. Refreshing to have a client prioritise this. Looking forward to getting stuck in.
  • Shared our recent work on digital workplace maturity with an industry ‘sounding board.’ Positive feedback so far—some useful tweaks to make, but overall, we’re on the right track.
  • Started developing my keynote for LumApps’ Bright conferences in Chicago and Paris. First event’s not until late April, but with work about to get busy, I’m getting ahead so I’m not scrambling later.
  • Adjusted an intranet delivery programme to flex around changes on the client’s side.

Also this week

My PowerPints appearance—”the world’s best (only) PowerPoint-based comedy show”—is next week, so I sketched out my material and slides. I think it’s in good shape now. Just need to work on delivery.

If you’re in Amsterdam, come down and watch.

With International Women’s Day approaching, it’s time for my annual round of calling out corporate hypocrisy. I’ve been compiling data on pay, discrimination and flexible work (with a lot of heavy lifting by Perplexity and Chat GPT!) so I’m ready to respond on IWD.

I put out a call for tips on which firms deserve scrutiny, with an anonymous form for people to share details if they don’t feel able to call them out themselves. The responses have been rolling in. Plenty of grim stories of maternity discrimination and unequal pay. If you’d like me to take a look at your employer/former employer, drop me some deets here.

Went to my first Expats in Amsterdam meet-up. Five and a half years here, but the whole ‘meeting new people in your new city’ thing passed me by during the pandemic, and I never really caught up. Surprisingly good mix—new arrivals, long-timers, all sorts. Might even go again.

Two very different gigs this week:

Hinds at Tolhuistuin – Their infectious energy is impossible to resist. Even as a duo, Carlotta and Ana keep the party spirit alive, turning the gig into a chaotic, joy-filled conversation with the crowd. Their latest album Viva Hinds brings a more polished sound, but on stage, they’re as raw, fun, and effortlessly cool as ever.

Dubioza Kolektiv at Paradiso – Second time seeing them live, and as ever, a whirlwind of energy and positivity. And positivity was sorely needed—as the post-war global order crumbled live on TV from the White House, people filtered into the venue. The band led a singalong to Bob Marley’s Three Little Birds, a thousand voices belting out “every little thing is gonna be alright”. Strange, beautiful, or just wishful thinking—because by then, we all knew it almost certainly wasn’t.

Consuming

👩🏻‍💻 Internetting
What’s in my browser this week

  • It’s been five years since the world changed overnight when Covid hit. Long enough now to reflect on what changed for good, rather than just a temporary blip we’d rather forget. This Guardian piece asks experts in politics, business, work, arts, and psychology about the unexpected consequences. A super interesting read.
  • Kind-of-relatedly, one of the more obvious outcomes of the pandemic was the rapid shift to remote work—a shift that’s clearly long-term. That’s reshaped how we manage people and teams, but one under-discussed aspect is the rise of monitoring and algorithmic “management” across many types of work, from gig-economy drivers to warehouse and office employees. This piece in MIT Tech Review gives a clear (and worrying) overview.

    FWIW, I think algorithmic supervision is inevitable in remote work, but it needs much greater dialogue between employers and employees. People should know what’s being tracked and why, with transparency and accountability in place—otherwise, workers are at the mercy of automated tools that measure, judge, and potentially replace them, often with little recourse.

📺 Watching

Binge-watched the first five episodes of Apple Cider Vinegar, the dramatisation of Aussie fake wellness influencer Belle Gibson’s rise and fall. It’s proper trash TV, in the best way. Over-the-top performances, wild embellishments, and a steady drip-feed of how did she get away with this? moments make it compulsively watchable. Not exactly highbrow, but as a glossy, scandalous take on influencer culture, it delivers.

📚 Reading

Nothing much this week.

🎧 Listening

Hinds’ cover of Davey Crockett sent me back to the original by Thee Headcoats, and down a garage rock rabbit hole.

Connections

Caught up with my old pal Tony Stewart to talk freelancing and the eternal struggle between having a clear proposition and keeping things broad enough for varied work. Go too broad, and you’re indistinguishable in a sea of consultants. Go too narrow, and you risk being ruled out of work that’s easily within your skillset.

Coverage

Back in October, I keynoted at the Global Marketing Summit in Istanbul on employee advocacy—the role of internal comms in giving employees the confidence, psychological safety, and knowledge to be strong brand advocates. This week, Fady Ramzy, who I met there, invited me onto his LinkedIn Live to dive into it further. You can watch it back here.

(First LinkedIn Live—more fun than expected. Should I do more?)

This week in pics

Coat and sunglasses weather at last
Amsterdam nights
Tony’s now in a harder-to-resist mini size
Expats meetup at the Duke of Tokyo
Gorgeous, melty tempura aubergine at Hikage, onbe of my fave local spots
Last class for Harry at Velo
Tulip season means cheap flowers at the market. Lovely little treat every week.
Sunset on my street. These views never get old.
This town 🥰